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Using Brand to Attract Your Perfect Clients

Demystifying HOW You Turn Your Brand into a Client Magnet

The fact that your brand has an effect on client attraction is well established, but almost no one outside of the branding industry knows exactly HOW it works.

We design some brand tools in Canva or hire a designer, throw it on some graphics, and put it up on our profiles or website, right?

Kinda right, but the big part missing is the intention behind the branding.

If a brand isn’t created with specific intention and with strategy in mind, it’s like trying to find your clients in a packed crowd by whispering their name into the mass of bodies around you.

An intentional brand created specifically to call in your perfect clients is more like claiming your space inside that crowd and setting up a huge neon sign that says “What you’re looking for is right here!”

I’m going to walk you through what you need to do to identify who your people are (and if you’re working with them or not already),

how to build a brand around that, and then

what to do with your brand to magnetize your marketing.

Who Are You Attracting Right Now?

Deciding who you want to be working with

So we all have a brand, whether we were intentional with building it or not.

The things you say, the memes on your profile, the images in your stories, the tone of voice you generally take, and how you make people feel - that is part of a brand you’re already building without knowing it.

And that intrinsic brand is already calling in clients for you….

What you need to decide is if it’s calling in the right clients - and you want to lean and magnetize it,

OR if it’s calling in the wrong clients and you want to pivot.

To see which space you're in, ask yourself -

1) “Am I LOVING the people I’ve been working with?"

2) "Do they value my time, effort, and expertise?"

3) "Are they eager to pay me because they see the value instead of balking at my pricing?"

If they answer to these was YES, you’re going to lean into your intrinsic brand that you’re ALREADY cultivating

If no, we need to figure out who you want to be working with and where the mismatch is. This is usually found in your messaging or overall presentation of yourself as a business owner, which brings us to……

Your Client Attraction Tools!

Brand Messaging and Brand Visuals

So now you know if you’re going to lean into a good thing you have going or if you’re going to be making some changes.

The first thing we’re going to do to set your brand up for success is going to be your messaging.

There are a few things you need to know about messaging, and it doesn’t have to be complicated:

1) What personality types do you like working with?

2) What is the next level they’re trying to get to or what’s their biggest goal/desire right now?

3) What are they feeling now, and what do they want to feel instead?

4) What is their big ass problem they need to solve, like yesterday to make that goal happen?

5) How does that show up in their life?

6) What have they tried already and why didn’t it work?

7) Why is what you have to offer different?

8) What are they looking for in a service provider/product?

9) What are hesitations that pop in their mind around you?

10) What else might they need to REALLY hit that next goal?

The answers to these questions will form the base of all your messaging. Really. It can be that easy if you’re really getting down to who your people are with.

That messaging also base creates the guidelines for what your brand visuals will look like.

Think about what your people feeling now, and what they want to feel instead. Your visuals should be put together in a way that invokes that feeling in them.

Here are a few examples:

• If they are stressed and just want to be able to enjoy life again, you’re going to want your visuals to be light and airy, and maybe playful and fun.

• If they are unmotivated and want to bring excitement back into their lives, you’re going to want to create a high-vibe look with brights and lots of movement.

• If they are totally overwhelmed with too much going on and want things to be simplified and clear, you’re going to want to use a lot of breathing room and whitespace with a more minimal look.

Keep these in mind when creating things like your color palette, choosing fonts, creating logos, and gathering images to use.

All of those visual elements have the power to make someone feel a certain way when they experience them.

First impressions are a big deal - it only takes seconds for their feelings to form around what they’re seeing when they view your social profile or website - make it count by making the most out of your visuals and being intentional about what you’re choosing.

For a specific list of what you need in your brand toolbox, click here.

Putting Your Tools to Work!

What to do with your messaging and brand visuals

So we know WHO we want to attract, and we have the TOOLS to do it,

but how do we actually use those tools to make this shit happen?

You’re going to adjust everything that your people are going to be seeing.

YOUR PITCH:

Now that you know who you want to be working with, be more intentional when you’re talking to potential clients.

When I was getting started, talking to people on social posts inside of groups was a HUGE lead tool for me and I believe it was so successful because I was very intentional with how I talked to them:

________

"Hey “@tag the OP”! So nice to connect with you! What kind of business do you have?

I help "the people you help" do "the goal they want to get to" with "your solution."

If you want, we can set up some time to talk. Feel free to PM me or schedule a call on my site.

http://yourwebsite.com"

_______

Feel free to use this as a template - it makes a personal connection with the person, gets your name in a notification in their list, asks them for a response, and gives them options of how to connect with you, all based on your new messaging.

YOUR SOCIAL:

I’ve run into a lot of people who hesitate to use their personal profile for business purposes, and rightfully so (it’s actually against Facebook’s terms).

AND you still need to present yourself as someone who offers a service for one reason only…. YOU’RE INTERACTING ON FACEBOOK FROM YOUR PERSONAL PROFILE. That means people WILL click your name and check you out when connecting online, and if you can’t tell what you do or if it’s confusing they won’t hire you… promise…

So here’s what you do….

• Cover image - your client’s problem, your solution, and a CTA

• Your help statement from your pitch as your bio.

• Link your title and business page

• Link your website or group URLs

BAM.

YOUR SITE:

Without getting into the debate of if you even need a site or not, I’m going to come right out and say that there is NO reason NOT to have a website early on in your business.

There are hugely cost effective ways to get your hands on a really great site now and they can be up and running in a matter of hours.

No, it’s not good to let NOT having a website stop your from marketing yourself or seeking out clients, so if you’re doing that, stahp.

Having a website legitimizes you, makes gathering leads and booking calls faster, and is an insanely productive sales tool.

If you can have a well done, streamlined site, why would you NOT?

The thing that is most important here is what they see when they first land on your website.

In the first few seconds, without scrolling down they need to be able to answer three questions with three single answers.

• Who are you services for?

• What problem are you solving?

• What do they need to do to start?

You show this using your headline, sub-headline, and a single button asking them to do a single action to initiate the sales process. Place those items with a picture of what your client might look like after working with you (showing that emotion they really want to be feeling), and you're on your way to a high-conversion website.

With all that in place, you’re pretty much good to go and can watch the perfect potential clients start to roll on it.

Don't Make it Harder Than it Needs to Be!

It doesn’t have to be hard, it doesn’t have to be complicated, and it doesn’t have to be time consuming or expensive.

We tend to make this really complicated in our heads, and really it’s a way for us to hold ourselves back from doing something we’re a little scared of - especially if you’re afraid that being specific in your messaging will turn people away (it will, but that’s a good thing and a topic for another blog).

Really once you have your messaging down, it lays the groundwork for a magnetic brand. And once you create that magnetic brand and put it in place, your neon sign is hung and your booking rates will go up.

It’s all within your power, and if you’re still like shit, this sounds really hard, there are great options, like The Badass Brand Shop, that make the process a whole lot easier.